Ambitious companies
Explains the technology, business model, and market behind startups attempting difficult projects or challenging established industries.
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Perimeter Reading / Technology
Not Boring
Packy McCormick
Optimistic essays on ambitious startups, technology, and business strategy, combining company stories with explorations of the scientific and industrial changes they pursue.
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The publication
What to expect.
Not Boring approaches technology through the companies and people trying to build a different future. Packy McCormick's essays explain a startup's underlying technology, business model, and market while connecting its ambitions to broader ideas. The Friday Weekly Dose of Optimism highlights promising developments across science and technology. A separate paid section, not boring world, adds essays developed with practitioners. Expect an expansive, enthusiastic perspective that is most useful when paired with your own questions about execution, economics, and competition.
Who it’s for
Founders, investors, and curious readers who want approachable explanations of ambitious companies and a regular view of promising developments in science and technology.
Inside the reading
Its areas of focus.
Business ideas
Connects company strategies with broader questions about competition, culture, vertical integration, and how new markets emerge.
Scientific progress
The Weekly Dose of Optimism highlights developments in medicine, energy, AI, and other areas of technical progress.
The Desk’s reading note
Make the read useful.
For a company essay, separate the technical explanation from the author's investment thesis before forming your own view.
Keep a question, an idea to investigate, or a source to return to in your saved notes.
From the original source
Recent public headlines.
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