Perimeter Desk
Perimeter Listening / Business
How I Built This uses founder interviews to reconstruct the creation of businesses, from an initial idea through difficult choices and turning points. Guy Raz pays attention to uncertainty, failure and the personal experiences behind company histories. The feed also includes Advice Line conversations that tackle business questions with experienced founders. It offers an accessible entry into entrepreneurship and helps listeners connect familiar products with the people and decisions behind them.
Listen for
The show
Founder stories and business advice · Guy Raz | Wondery
The Desk’s listening note
Begin with a brand you know, then track the unglamorous decisions that turned its initial idea into a functioning business.
Who it’s for
Listeners new to business podcasts who enjoy stories and want a practical feel for entrepreneurship, including the uncertainty and persistence behind recognizable brands.
A useful place to start
Choose the founder story of a company whose product you use, follow its early financing and customer decisions, then try an Advice Line episode.
From connected public feeds
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The people behind the microphone
Creator and host, How I Built This
Guy Raz is a journalist, producer and podcast creator who hosts How I Built This. He helped create TED Radio Hour and Wow in the World, and co-founded Built-It Productions and Tinkercast. Before focusing on podcasts, he worked as a foreign correspondent for NPR and CNN and hosted NPR’s weekend All Things Considered. His interviews explore the experiences behind businesses and creative careers.
Host profile Official profileSources & further reading
Profile checked September 18, 2026. Editorial notes are Perimeter’s interpretation.